Jacob Vital is a designer based in Los Angeles

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BOTTEGA LOUIE MACARON SUITE

ART DIRECTION, PACKAGING DESIGN
Bottega Louie is a restaurant, café, and gourmet market located in the heart of Downtown Los Angeles and West Hollywood. It is known for its elegant ambiance mixed with a vibrant Southern California charm.

I headed the creation of the macaron tower, Bottega Louie’s macaron option best suited for banquets and events as it provides an eye-catching presentation while being convenient & portable.

I rounded out the rest of the suite by creating a system of 6, 12, & 16 piece macaron boxes that present macarons consistently, replacing the 13 piece box.

BOTTEGA LOUIE BAROQUE MACARON

ART DIRECTION, PHOTOGRAPHY
With Bottega Louie’s heavy use of pastels and bright colors, I aimed to bring drama into the fold by incorporating the use of chiaroscuro, creating an almost still-life painting feeling.

BOTTEGA LOUIE SOCIAL MEDIA

ART DIRECTION, PHOTOGRAPHY, MARKETING DESIGN
When I looked at potential avenues to bring Bottega Louie to life, I chose stop motion as its imperfect charm matches a certain laissez-faire whimsy that Bottega’s eccentric boxes and colorful pastries bring.

I also established a template format for Bottega Louie’s newsletter that we send out once a month.

ASC

LOGO & BRAND IDENTITY, ART DIRECTION, CUSTOM TYPOGRAPHY, 2D MOTIONThe California Academy of Sciences is a natural history museum and research institution in San Francisco, featuring an aquarium, planetarium, indoor rainforest, and natural history exhibits under one living, sustainable and eco-friendly roof. I wanted to champion the institution’s research into biodiversity and sustainability through the tree of life motif. The idea that all living beings are connected and share the same world.

FPAC

LOGO & BRAND IDENTITY, ART DIRECTION, CUSTOM TYPOGRAPHY, ILLUSTRATION The Festival of Philippine Arts & Culture is Southern California’s longest-running and largest Filipino‑American cultural celebration. Exploring the vibrant Filipino heritage through performance, traditional art, and cuisine. I wanted to push recognition of that history through hand-lettering and illustration.

LUMINA

TYPE DESIGN
Lumina sprouted from a daydream, what would digital type look like if our classic conventions were modeled after a script? If International Style was never in style. Frankly, I was on a bit of a obsession with bastarda and gothic at the time, so was born Lumina.

WIP: Lumina 2 is expanding upon the skeleton weight and creating a sans-serif family.

STAIRCASE
TYPE DESIGN

Staircase is my first font and was inspired by Italian humanist typography. Created for an opera house, I chose to add a little more of a dramatic flair with deep cuts into the serif, mimicking the way a pen might draw these letterforms.

TYPE EXPERIMENTS