BOTTEGA LOUIE
ART DIRECTION, PACKAGING DESIGN, CUSTOM TYPOGRAPHY, PHOTOGRAPHY Bottega Louie is a restaurant, café, and gourmet market located in the heart of Downtown Los Angeles and West Hollywood. It is known for its elegant ambiance mixed with a vibrant Southern California charm. I created all packaging designs, web material, menus, and signage; building upon the already-established visual language.
ASC
LOGO & BRAND IDENTITY, ART DIRECTION, CUSTOM TYPOGRAPHY, 2D MOTIONThe California Academy of Sciences is a natural history museum and research institution in San Francisco, featuring an aquarium, planetarium, indoor rainforest, and natural history exhibits under one living, sustainable and eco-friendly roof. I wanted to champion the institution’s research into biodiversity and sustainability through the tree of life motif. The idea that all living beings are connected and share the same world.FPAC
LOGO & BRAND IDENTITY, ART DIRECTION, CUSTOM TYPOGRAPHY, ILLUSTRATION The Festival of Philippine Arts & Culture is Southern California’s longest-running and largest Filipino‑American cultural celebration. Exploring the vibrant Filipino heritage through performance, traditional art, and cuisine. I wanted to push recognition of that history through hand-lettering and illustration.LUMINA
TYPE DESIGNLumina sprouted from a daydream, what would digital type look like if our classic conventions were modeled after a script? If International Style was never in style. Frankly, I was on a bit of a obsession with bastarda and gothic at the time, so was born Lumina.
WIP: Lumina 2 is expanding upon the skeleton weight and creating a sans-serif family.